Wednesday, September 03, 2008
State magazine to become FREE
Message from State:
After a month of rumours and speculation State Magazine is ready to announce its plans for the future. It is set to become the first Quality National Music Monthly available completely free of charge!
After only 6 issues the monthly magazine has already established its credentials as a vibrant and incisive publication with attention to detail, a design that is second to none and impeccable production values. In addition its sister website (www.state.ie) has proved itself constantly on top of its game with breaking news, interviews and reviews that keep it bang up to the moment and ahead of the pack.
With their publication now a recognised brand the minds behind State Magazine are determined to move things forwards, onwards and upwards.
Their first step will be the launch of a newly strengthened and emboldened website hosted at their usual address.
Meanwhile the published magazine will take a one-month break to restructure its production and distribution returning with a November issue at the beginning of October which will be distributed nationally and available free of charge!
“We have produced 6 issues the old fashioned way,” explains publisher Roger Woolman, “and we feel it’s time to make a change and communicate more directly with our current readers as well as making our journalism and photography available to an even wider audience.
“We will still be producing a magazine of the highest quality filled with impeccable journalism, exclusive photography and top-end design but we don’t want to restrict ourselves and our readers by relying on traditional methods of distribution and sales, so we’re going to try something new: a top quality music magazine for free!”
The magazine will initially be instantly available in Ireland’s main towns and cities but will also be available by post for no more than the real price of postage and packing to anyone who subscribes. And in an unprecedented move this subscription service will be available right around the world!
“The fact that our magazine is Irish doesn’t mean that only people living in Ireland want to read it,” Woolman commented. “Our readership will be as big and broad as we allow it to be and we want it to be worldwide!”
Interesting change. Clearly the price tag was too much, so it's easier to stuff it full of ads to cover costs and let it go fo frizzle. Should hit Analogue though, although there's no reason multiple national freesheets can't coincide (look at Dublin's freesheet culture; Totally Dublin, GCN, The Event Guide, Connected, the (late) Mongrel etc.)
As long as they get distribution right and a shed loads of advertising, it should float. The only problem being, of course, that nobody is buying print advertising at the moment. I
It will also probably mean (and I'm only going by my own experience of working for both freesheets and paid publications) crapper wages for the writers and photographers. And when you're not paying people properly, the quality slides, unless you have a whole bunch of enthusiastic, young journos will to work for less / nothing (hello Analgue) as opposed to a bunch of older, more experienced journos (hello State) who won't take paltry cheques when they can get better paid work elsewhere.